Susan Wilhite is the Managing Director and Principal Researcher at Shimoshi NM, a futures basecamp located in Santa Fe. She is a futurist fueled by ethnography and competitive analysis, with a focus on how emerging technologies and government policies challenge humans and entire ecosystems. Susan conducted trailblazing generative user experience research in big tech (e.g., Microsoft, Google, Samsung, Intuit) for over 20 years, illustrating essential product landscapes and adoption guidelines.